My name is Dana Parker, I’m a digital artist working and living in Amsterdam.

My name is Dana Parker, I’m a digital artist working and living in Amsterdam.

My name is Dana Parker, I’m a digital artist working and living in Amsterdam.

I was born in Portugal and studied graphic design at the Gerrit Rietveld Academie in Amsterdam. I have worked in branding and web design studios as an art director.

I was born in Portugal and studied graphic design at the Gerrit Rietveld Academie in Amsterdam. I have worked in branding and web design studios as an art director.

I was born in Portugal and studied graphic design at the Gerrit Rietveld Academie in Amsterdam. I have worked in branding and web design studios as an art director.

I believe that the success of a project is based on good collaboration and being kind.

I believe that the success of a project is based on good collaboration and being kind.

I believe that the success of a project is based on good collaboration and being kind.

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Amazon Work Summary

Crafting player experiences at Amazon Games Studios

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Summary

New World team

1.5 years at Amazon Games Studio, crafting player user experience for their first in-house video game, New World to bring it to Xbox & PlayStation consoles. Read news.

  • Design and deliver early game features (onboarding), in game mechanics(tutorials, filters, menus) and AI powered features (population control) for both PC and console experience.

  • Responsible for end-to-end design of features including identifying player frustrations, video game UX patterns, multi-modal (keyboard, controller) interaction design and visual specs for UI tech & artists.

  • Work collaboratively with user researchers, producers, game designers, data scientists and engineers to document, and pitch finalized designs to studio leadership

Design community involvement

Design Breakfast

Design Breakfast team member: Helping DB team in organizing bi-monthly events fostering design career growth across Amazon design community.

Noteworthy projects in New World

I’m comfortable working across the customer experience spectrum from research to implementation, with special interest in user research, product thinking, and advanced prototyping.

Overview

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2022

Main Menu Redesign

Redesigned initial onboarding experience of the New World game, surfacing information like news, updates, and in-game events for higher engagement.

Filter & Sorting

soon

Design system components for consistent filter and sort mechanism across the game

Phases or Shards

Handling player queues during launch and providing best social experience in game

Character Customization

soon

Design system components for consistent filter and sort mechanism across the game

UX Writing & Tutorials

soon

Design system components for consistent filter and sort mechanism across the game

Game Controller Support

Design system components for consistent filter and sort mechanism across the game

Virtual Cursor Tuning & Magnetism

Design system components for consistent filter