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AMAZON WORK SUMMARY

Crafting immersive
TV experiences

Crafting immersive
TV experiences

Crafting immersive
TV experiences

For the past 2 years, I've been crafting player user experience

for Amazon's first in-house video game, New World, bringing

it to TV(Xbox, PlayStation consoles) and PC.


I've led end-to-end design of early game features including identifying player frustrations, game UX patterns, controller interaction design, and visual specs for UI tech & artists.

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Shipped projects from 2023-2024

Case studies coming soon!

Player Login Support

UX engineering

Designed seamless login & social experiences that cut overpopulation handling costs by half.

Onboarding & Character Selection Experience

UX Design

Drove redesign on New World's onboarding, increading DAU engagement of new, and in-game events by 5%

Drove redesign on New World's onboarding, increading DAU engagement of new, and in-game events by 5%

Drove redesign on New World's onboarding, increading DAU engagement of new, and in-game events by 5%

Game Controller Navigation

Interaction Design

Provided multi-modal (controller) interaction design support including physical controls, voice, gestures, and haptics for first time user experience of New world.

Provided multi-modal (controller) interaction design support including physical controls, voice, gestures, and haptics for first time user experience of New world.

Provided multi-modal (controller) interaction design support including physical controls, voice, gestures, and haptics for first time user experience of New world.

Filter, Search & Sort Mechanisms

Design System

Created global UI components for complex game mechanics like leaderboards, crafting, inventory etc.

Microcopy & Tutorials

UX engineering

Led microcopy & UX writing editorial guides across the game.

Character Customization Menus

UX Design

Improved character customization features to allow players to re-edit their appearance for greater avenues of expression.

Improved character customization features to allow players to re-edit their appearance for greater avenues of expression.

Improved character customization features to allow players to re-edit their appearance for greater avenues of expression.

User Research

Prototyping

Drove user research sessions for core game mechanics like housing menus.

Drove user research sessions for core game mechanics like housing menus.

Drove user research sessions for core game mechanics like housing menus.

Virtual cursor & magnetism

UX engineering

Provided support on game controller’s cursor design, friction & magnetism in comparison with game industry standards.

Framer 2024

USA